 Multiple
payment options increase online sales – Study by Quality Research Associates,
commissioned by CyberSource
According to a study by Quality Research Associates, commissioned by CyberSource,
which included 147 respondents, the conversion rate of visitors becoming
customers is higher among online retailers offering multiple payment options.
Varied payment options to customers help catering different demographic segments
resulting in amplified revenues for your online store.
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more...
Source: ecommerce.internet.com
Online retailing continues to grow – Study by Shop.org and Forrester
Research
Online retail sales growth in the US is expected to increase by 27% in 2004.
Sectors like Health and Beauty, Apparel, Flowers, cards and gifts are going to
experience a substantial hike in sales.
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complete article...
Source: emarketer.com
7 tips to convert visitors into buyers & buyers into repeat customers
Top search engine rankings ensure increased web traffic but do not guarantee
sales. For continuous growth in your revenue, you need to convert your visitors
into buyers and buyers into repeat customers. These 7 tips will help you attract
more visitors, convert them to customers and then keep them coming back for more
on your online store.
Source: enterpreneur.com
Tech marketers lack marketing performance measurement systems
A study announced by Chief Marketing Officer Council in Palo Alto, found that
around 80% of technology marketers have failed to measure performance of their
marketing pursuits. The polling was conducted in first quarter which included
around 319 Vice Presidents and higher ranking executives from leading technology
firms. Further, the study disclosed that measuring performance is top priority
for technology firms, especially for the giants.
Source: dmnews.com
Why online retailers admire "Google"?
Google powers 70% of the search engine traffic through its organic results,
while other services like Ad Sense & Google Ad words drive additional
targeted web traffic helping the online retailers increase their sales. In order
to provide its users with better search engine experience, Google makes frequent
changes to its technology. Hence achieving and maintaining top rankings in the
paid and organic listings is becoming one of the interesting business challenges
for online businesses.
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the full report...
Source: internetretailer.com
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