Holiday Season 2005 cashes online retailing to new heights
As per the report from Sachs/Nielsen/NetRatings, this holiday season has seen a stupendous sale. Reports point out that online shoppers have already spent nearly $18.6 billion in the first six weeks of the 2005 holiday season itself. The report is based on a weekly national survey of more than 600 online adult consumers and analysis of consumer behavior on 6,500 shoppers during the ongoing 2005 holiday season.

In brief, online shoppers have been spending money this holiday season and the online retailers are getting great results. If such gigantic economic leaps continue, online shopping would become a huge market in coming years

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Source: internetnews.com

  Online marketing would involve newer mediums in 2006
Top brains of Interactive marketing companies believe that 2006 would evolve further with new mediums like rss, video, mobile. All serious online businesses would need to change there marketing vehicles to integrate a gamut of mediums.  

It is also perceived that customer segmentation would have a new perspective based on communication.
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  Spyware – A threat to Ecommerce
Spyware has affected the consumer behavior of a staggering 91% of online users. Spyware is slowly becoming a serious threat perceived by online shoppers these days.

Still, many peoples are unknown about spyware. Those who are familiar with spyware, take all the protection and avoid mainly peer-to-peer networks and sites about which they know little.

It is advisable that ecommerce storeowners make there store spyware-free and gain the confidence of online shoppers to come back for more.

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Source: Ecommercetimes.com