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Current Happenings:
Featured Ecommerce Articles:
Featured Ecommerce Articles:
Featured Ecommerce Articles:
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| Current Happenings |
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| GoECart Expands Online Store Design Services |
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A well-designed and visually appealing online store is critical to a web merchant's success. You've got to look your best to attract customers and make a favorable impression. By popular demand, we have expanded our web design services to provide you with top-of-the-line design services for your GoECart storefront-at an unbelievable price!
Whether you need a professional quality logo, a custom look, or professional web design makeover of your existing store, GoECart web professionals are standing by to get you on your way. With an average turnaround time of just a few weeks and pricing starting at just $400, you can't afford to miss our new web design options. For more information as well as pricing and sample clients already using the service, click here.
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| Ecommerce Articles |
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Make Your Web Store Sticky and Win Loyal Customers
“Sticky” is a funny little word that can sometimes have negative connotations. It might conjure up a memory of gum stuck to the bottom of your favorite running shoe or maple syrup spilled on your kitchen table. But for the online store owner, being sticky is a desirable goal. With thousands of competing sites available at the click of the mouse, web stickiness is all about keeping visitors at your web store longer and ensuring they return again. This article provides tips to help you increase web stickiness and build a following of loyal web customers.
[ Read More ]
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Is Your Web Store Attracting the Right Customers?
Consider these two fictional ecommerce scenarios:
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The majority of
visitors to a major online retailer selling
motorcycle parts and accessories are elderly
women who listen to jazz music.
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A full two-thirds of visitors to a high-end cosmetics site are athletic men in their forties.
Do these sound like optimal customer scenarios for an online business owner? Of course not! While the above scenarios are exaggerated, it’s not an embellishment to say that many online store owners fail to attract customers that are appropriate for their business. Just because a site gets a lot of traffic doesn’t necessarily mean it will be successful. This article provides some guidance to help you identify your current traffic and attract more qualified prospects.
[ Read More ]
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Convert Site Visitors to Buyers - Part 1 of 5
“What can we do to convert more of our site’s visitors into buyers?” This is one of the most common questions our clients ask us. We have found that one of the best and most cost effective methods to convert your current visitors into buyers is to accept and display customer product reviews.
The most popular online shopping networks, Epinions.com(SM), BizRate.com®, and Shopping.com™, have been built from the core concept of allowing consumers to write reviews on products. More and more consumers are using the web to research products before making their purchase, and customer product reviews now play a major role in the sales process.
[ Read More ]
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| Ecommerce News |
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Web Cannot Be Ignored For Mass Marketing
A recent Emarketer™ article confirms the Internet is now an indispensable part of mass marketing. The article summaries a study from the Online Publishers Association (OPA) showing the net now dominates at-work media use. While television is still the leading media choice at home, the Internet has surpassed radio, newspapers and magazines.
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Satisfaction of Online Surfers for Top Online Retailers Declines
According to a recent survey conducted by ForeSee Results and FGI Results, the satisfaction level of browsers from the top online retailers declined by 1.3% compared to the previous year. Demanding customer requirements is the main reason cited for this decrease in the satisfaction levels. The study also states that customers are becoming more open to multichannel sellers who offer online sales. This is encouraging news for brick-and-mortar storeowners considering starting an online store.
[Read more at DmNews.com]
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| Know Your GoECart |
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Enhance Customer Stickiness
GoECart provides functionality to help you not just increase traffic to your store but also to encourage visitors to stay on the site longer and make repeat purchases. These include:
- Customer Group Module
Set different pricing and order quantities for a specific group of customers.
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Membership and Custom Discounts
Define a specific code for customers to redeem discounts during checkout process. You can also offer discounts in various other ways that suit your requirements. GoECart supports product, order, and shipping based discounts; through discounts codes, cookies, and more.
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Express Checkout
This feature encourages repeat purchases for registered customers. Customers have the option to register on the site—so they don’t need to re-enter their personal information.
[Read More at GoECart.com]
Powerful Web Analytics Options
Each GoECart client receives basic site analytics data every month. The site analytics statistics provide useful information on traffic, search engine robot behaviors, and even point out pages carrying errors. This can help you analyze and plan the future marketing campaigns. For more advanced tracking needs, GoECart can provide a leading web analytics solution – NetTracker® – at an affordable price. Ideal for small to medium sized businesses, NetTracker analyzes the web server logs to provide key insights about the site traffic of an ecommerce business.
[Read More at GoECart.com]
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