Current Happenings:
Featured Ecommerce Articles:
Ecommerce News:
Know Your GoECart:
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Current Happenings |
GoECart Launches Yahoo – Paypal Checkout Special Promotion
PayPal® and Yahoo! ® have joined together to offer an attractive promotion for merchants called the Yahoo! PayPal Checkout Program. This new promotion gives qualifying (version 7.0) GoECart merchants free transaction processing on Express Checkout transactions until February 2008 as well as $100 credit in a Yahoo! Sponsored Search account. With the Yahoo! – PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This can help your ad stand out!
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GoECart Shines at Internet Retailer Conference in San Jose, CA
 After highly successful appearances at SES New York in April, GoECart wowed the crowds at the Internet Retailer Conference in San Jose, CA in early June. The GoECart trade show team met with a number of potential customers and partners at the show who are convinced that GoECart provides excellent value for small and mid sized merchants. You can view media coverage of GoECart’s recent trade show appearances at GoECart.com. GoECart’s next stop will be the SES Conference in San Jose from August 20-23. At the center of Silicon Valley, SES San Jose is being billed as the high-tech and internet company event of the year!
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GoECart 7.0 Update
The GoECart marketing team has identified a select group of eager GoECart merchants who have agreed to participate in the beta testing of GoECart 7.0. The testing is expected to be concluded later this month. Based on the results, we look forward to rolling this out to the rest of our valued client base soon thereafter.
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Ecommerce Articles |
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Top 5 Reasons Why Your Website Needs Ecommerce Site Search
Implementing a site search solution for an ecommerce website is the fastest and most intelligent way of selling on the web today. Thousands of e-tailers are taking advantage of the latest web technologies and creating attractive consumer shopping portals to find their products. With Site Search technology, a company can increase sales and conversion rates. This article provides five key reasons why Site Search can help your website become a top choice from your customers’ perspective.
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E-mail Marketing: Being Persuasive, Not Offensive
 Online retailers can take advantage of many opportunities to reach prospects and customers with a carefully planned e-mail marketing strategy; developing and retaining online customers involves personalization and understanding the customer’s core needs. While many people have become apprehensive over the value of e-mail as a way to reach prospects, persuasive e-mail marketing can be used effectively to build credibility for the company and increase response rates in the process.
Generate Website Traffic with Postcards
Promoting your website is getting more difficult these days. New marketing tactics come and go fast. They work for a while then quickly fade away. Just keeping up with the changes can be a full time job. Here's a proven way you can generate lots of traffic to your website ...one that hasn't faded away. In fact, it actually works better now than ever before - and you probably haven't even tried it. What is it? Go offline and promote your website with postcards.
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Ecommerce News |
Companies Need Better Site Search
 Forrester Research says that half of Web surfers use site search first on unfamiliar sites rather than browsing. Thirteen percent of visitors go to another site if they can't find what they are looking for. Companies spend millions of dollars to attract visitors to their Web sites. However, top-name brands continue to make common mistakes in site search.
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You've Got a Web Site So Manage It!
Anne Holland, president of MarketingSherpa, outlines four key ways the owner of a small ecommerce business can invest limited funds to improve a site.
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Search Engines are Vital in B2B Ecommerce
According to the latest data in today's competitive B2B segment, search engines are the first research tool that people use, and they are a top influencer on purchasing decisions. An Enquiro B2B Survey for 2007 examined how people research B2B buying decisions online. The study revealed that search engines topped the list of research sources throughout the purchase cycle, from awareness, through the research, negotiation, and purchase phases.
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Know Your GoECart |
Get To Know GoECart's Newsletter and Email Management Features
Wouldn't it be cool if you were able to offer a newsletter similar to this one to your ecommerce customers? With GoECart, you can! GoECart's mailing list feature helps you collect email addresses from newsletter subscribers who sign up for your newsletter via the storefront. When customers sign up, their email addresses are stored in GoECart can be easily imported into leading newsletter management software such as Constant Contact, Campaigner, Vertical Response, and others. Send impactful newsletters with GoECart and keep customers coming back to your online store!
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GoECart's Ecommerce Podcast Library Expanding
GoECart has expanded Podcast audio coverage and several new Podcasts -- including topics from this month's edition of the newsletter -- have been added to our Podcast library. The podcasts cover various ecommerce topics, including tips for search engine optimization, reducing shopping cart abandonment, and many other topics that are relevant to online retailers. So get to know our ecommerce podcast library and enjoy this newsletter even when you are on the go!
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