Successful online marketing campaigns communicate well-crafted messages to a selected audience through an appropriate medium.

Search Engine Optimization (SEO) is the basis for any Internet Marketing Strategy, but there are other tools that can be used for promoting your website on the Internet.

In this article you get a brief outline of popular web site promotion tools: Newsletters, Bulk Emails & Affiliate Program.

Newsletters: Website promotion tool to attract 'Opt in' visitors and to strengthen Branding & Recall.

Newsletters are important means of keeping in touch with inactive visitors, prospective buyers, specific opt-in visitors and with the target segments. They are also a useful medium for branding and increasing your store recall.

Any business, big or small, at any phase of business (introduction, growth etc) can use this medium for targeted website promotion.

Understanding the online reading patterns of your target audience is necessary while deciding the layout, language and content of newsletter.

Every month GoECart publishes Free Ecommerce Newsletter providing wealth of ecommerce resources and information. You can Sign up to receive Free Ecommerce Newsletter.

Affiliate Programs: Web site promotion tool designed to achieve greater Web Exposure.

Each affiliate is a web outlet for your products. Marketing through affiliates increases store exposure and segment penetration. Use affiliate program to target customers at multiple locations and lead them to your store.

Acquiring quality affiliates becomes easier if you offer them your best-selling products. Knowledge of the complementary sites visited by your target consumers will help you to display your products at the right place.

Bulk Emails: Website promotion tool for Communicating with all targeted customers.

Sending emails establishes personal contact with the target segments. This medium is more personalized than newsletters or affiliate programs. Bulk emails can be used at any stage but make more sense during the introductory stage of your online store.

However, in case of bulk emailing, the conversion rate is quite low.

An effective Internet marketing campaign uses a combination of all available website promotion tools at the right time for an appropriate target audience.